Woodford Reserve is creating a sensory experience at Charles De Gaulle Airport in Paris, France to bring the flavors of its American Whiskey to traveling consumers.
The pop-up lounge will run from August 30, 2022 to September 26, 2022, from 7 am-4 pm daily and will be located in Terminal 2E at Gate M at Charles De Gaulle Airport, Paris (CDG).
Woodford Reserve has partnered with the iconic Paris cocktail bar Little Red Door (bar pictured is) to bring a farm-to-bar cocktail menu to the pop-up. And the famed La Maison du Chocolat of Paris has crafted a special bonbon to pair perfectly with Woodford Reserve.
The custom menu will feature Woodford Reserve cocktails and non-alcoholic cocktails inspired by the 200 flavors in every bottle of the Kentucky Straight Bourbon. With sustainability in mind, cocktails will be served in keepsake Govino glasses to reduce waste.
Visitors of the pop-up will experience a spectacle of the senses through the tasting experiences of Woodford Reserve’s portfolio. Tastings will change daily and occasionally include high-end limited releases such as the Master’s Collection and Baccarat Edition – a cognac-finished bourbon.
A range of Woodford Reserve will be available to purchase, including:
Woodford Reserve Bourbon,
Woodford Reserve Malt
Woodford Reserve Double Oaked
Woodford Reserve Five-Malt Stouted Mash
Woodford Reserve Batch Proof 128.3
Woodford Reserve Baccarat Edition
PLUS….an exclusive bottle of Woodford Reserve Bourbon featuring a “From Paris With Love” design will be available at the lounge.
Customizable gift tags will be available for consumers to add to their bottles.
The Pop-Up Woodford Lounge Will Look Like This
“This unique sensory lounge will bring the flavors of Woodford Reserve to all those traveling through Charles De Gaulle Airport,” Chris Morris, Master Distiller at Woodford Reserve tells BourbonBlog.com. “It’s an interactive way to introduce consumers to Woodford Reserve with a Parisian twist, elevating the travel shopping experience to new levels.”
“We’re incredibly excited to bring our Farm to Glass approach to cocktails to a world-class environment like Charles de Gaulle airport to showcase the best in French produce,” said Alex Francis, of Little Red Door. “And, to do it alongside long-term collaborators and the premiere spirits brand in travel retail Woodford Reserve is even more exciting.”