Guinness and the University of Notre Dame tell BourbonBlog.com they will partner together as Guinness will be the Official Beer of Notre Dame Fighting Irish Alumni and Fans.
They say this will be a seven-year partnership uniting two Irish institutions and bring to life new traditions bringing together over 40 million fans and alumni across the U.S.
Guinness and Notre Dame say they are pleased to give fans of legal drinking age the chance to experience a special edition Notre Dame 8-packs of Guinness Draught cans, which can be found across select U.S. markets, including Indiana, New York, Chicago, and Boston.
Guinness and Notre Dame are also working together to establish a shared culture that prioritizes responsible drinking above all else.
They say they are reminded that football is more than just a game. It’s about building bonds – especially in the hardest of times. With the uncertainty of sports schedules given the pandemic, they tell us”We will play again.”
Former Fighting Irish quarterback Joe Montana will be the National Ambassador for the partnership. As an icon who has won both collegiate and professional championships, Joe is the epitome of a great leader known for staying cool under fire.
Fans 21-and-over can expect to see Montana featured in Guinness TV spots, social media, and other promotional activities, including a focus on encouraging responsible drinking.
“As a former player and an alum, Notre Dame has always had a special place in my heart, and on a trip with my family to Ireland, I fell in love with Guinness. A perfect pint is lighter and more delicious than I ever imagined,” Montana tells BourbonBlog.com. “I also love that Guinness and Notre Dame have shared values – respect for tradition, but also a relentless desire to win and a commitment to building an even better future.”
“This is a dream come true, even as we go through these challenging times,” said Nikhil Shah, Guinness brand director. “It’s not often that you come across a group that so closely aligns with your purpose, but that’s exactly what we’ve found in the fans and alumni of Notre Dame. And as we kick off our partnership, we’re also lucky to have a living legend like Joe Montana – the Comeback Kid – on our side. What’s more, the network of Fighting Irish supporters extends well beyond South Bend – from New York to Chicago to Baltimore to Dublin and around the world – and this year and beyond.”
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