Beam Inc. tells BourbonBlog.com, in collaboration with Maxxium Travel Retail, is to launch the ultra-premium Jim Beam 1795 at Frankfurt Airport in June. The product will initially be available exclusively at the Heinemann Duty Free store in Frankfurt’s T1B Schengen lounge.
Jim Beam 1795 celebrates the origins of the Jim Beam distillery, linking it with its present day contemporary image. It is a limited edition of only 200 70cl bottles and carries a recommended retail price of €139 (around $175 USD).
The hand-crafted spirit is made from 8 year old bourbon sourced from the top floor of a selected five-floor rack house. The liquid is 95 proof (47.5% abv) and is presented in a flask made of high-clarity flint glass with a heavy set base. The bottle is housed in a black box with 1795 and the signature of the founder, James B. Beam, prominent.
Gebr Heinemann Head of Purchasing Liquor, Tobacco and Confectionery Rüdiger Stelkens commented: “We aim to provide our customers with the best range of spirits and most exclusive premium editions. We are delighted to distribute Jim Beam 1795 exclusively and expect this limited edition to be very well received by our customers.”
The introduction of this new collector’s item from Jim Beam follows the launch in European travel retail of Red Stag in April 2011 and Devil’s Cut earlier this year. The company said the launch further demonstrates Beam’s commitment to growing the bourbon category through innovation and reinforces Jim Beam’s position as the world’s number-one bourbon.
Beam EMEA Travel Retail Business Manager Antony Kime said: “European travel retail is an important showcase for Jim Beam and Germany is our most important market. We are committed to leading the bourbon category and through our continuing innovation programme and outstanding activation in the market we will drive the brand’s strong growth still further.”
Maxxium Travel Retail Managing Director Glen Williams commented: “We have enjoyed a strong working relationship with Heinemann for many years and so are delighted to offer them this truly collectable ultra-premium edition. Jim Beam 1795 will reinforce customer loyalty and strengthen our position in the premium bourbon market.”