Heaven Hill Distilleries, Inc., the world’s second-largest holder of Kentucky Bourbon and the producers of theAdGin and Vodka franchise tell BourbonBlog.com that they are expanding Burnett’s Flavored Vodka line with its 21st flavor –Pineapple.
As with all the flavors, Burnett’s Pineapple delivers the distinctive Burnett’s clarity, smoothness, and all natural flavors in an extremely popular taste profile. Heaven Hill tells us that all of the Burnett’s Vodkas are quadruple distilled and triple filtered for uncompromising quality that sets them apart from the competition. This quality and the distinctive Burnett’s packaging make Burnett’s Flavored Vodkas “clearly superior”.
“We have used our unique product development and positioning strategy to grow the Burnett’s Vodka franchise to include twenty-one innovative flavors,” Reid Hafer, Senior Brand Manager tells BourbonBlog.com. “With the addition of Pineapple to the flavored vodka line we are able to expand the brand portfolio without cannibalizing existing flavors.”
The full line of 21 Burnett’s Flavored Vodkas include: Blueberry, Cherry, Citrus, Coconut, Cranberry, Espresso, Fruit Punch, Grape, Lime, Mango, Orange, Peach, Pink Lemonade, Pomegranate, Raspberry, Sour Apple, Strawberry, Sweet Tea, Vanilla, Watermelon and now Pineapple– has grown to be one of the largest portfolios in the industry.
The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials. The Burnett’s website, www.burnettsvodka.com will also provide information and appetizing drink recipes for all the flavors.
Burnett’s Pineapple Flavored Vodka is available in 1.75L, 1.0L, 750ml, and 50ml sizes, bottled at 35% alcohol by volume (70 proof). The product is available for a suggested retail price of $9.99 for a 750ml. Burnett’s Pineapple Flavored Vodka will be available nationally Summer 2010.
Since 2000, Burnett’s Vodka has been a regular Beverage Information Group “Growth Brand” and Impact “Hot Brand” as one of the fastest growing products in the industry. Most recently Burnett’s was awarded the “Fast Track Brand 2010” from the Beverage Information Group. The entire line includes the both 80 and 100 proof Vodka, an array of Flavored Vodkas and Ultra Flavored Vodka. In addition the Burnett’s franchise includes Gin, Rums, and Prepared Cocktails.
Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. (www.heavenhill.com) is the nation’s largest independent, family-owned and operated spirits producer and marketer. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.