Comments on: New Maker’s Mark Bottle and label at 42%, 84 Proof http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/?utm_source=rss&utm_medium=rss&utm_campaign=new-makers-mark-bourbon-label-42-abv-84-proof Wed, 20 Nov 2013 02:46:22 -0600 hourly 1 By: Delmey http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-93595 Mon, 01 Apr 2013 00:28:05 +0000 http://www.bourbonblog.com/?p=16478#comment-93595 I was one of the idiots who went and bought 6 bottles of 45% the day I heard. Never ever EVER drank whiskey let alone Bourbon but I DO know when something BAD is happening. I don’t for a minute buy the “supply” theory.. don’t know why AHYone would.. you all had to KNOW that you would cause a run on the product and thus a severe supply shortage. If you didn’t.. then you need to walk those decision-makers out into the street and trade them in for the first few people you lay your eyes on.

New word in the Dictionary folks.. right next to Mudd and Ponzi.. “Maker”

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By: Aleta G. http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-87157 Thu, 21 Feb 2013 18:42:59 +0000 http://www.bourbonblog.com/?p=16478#comment-87157 Does anyone know how many bottles of the 42% were released?

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By: Curt http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-86393 Mon, 18 Feb 2013 15:19:24 +0000 http://www.bourbonblog.com/?p=16478#comment-86393 Blantons anyone?

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By: martymankins http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-86099 Sun, 17 Feb 2013 20:29:09 +0000 http://www.bourbonblog.com/?p=16478#comment-86099 I wasn’t aware they had actually made any bottles of the lower ABV MM already.

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By: MACHA Weine & Feines http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-86013 Sun, 17 Feb 2013 13:35:32 +0000 http://www.bourbonblog.com/?p=16478#comment-86013 Hallo
I am in Germany and have some old MM bottles here With back label of the old general importers in Germany, Italy, France etc.

Someone collection theses seldom bottles ?

machaweine@gmx.net

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By: Stork http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-85882 Sat, 16 Feb 2013 22:30:37 +0000 http://www.bourbonblog.com/?p=16478#comment-85882 I hope you reconsider. This is a bad move. I agree that your reasoning is BS. Even if it is your real intent, your loyal customers are telling you NO. We buy your product, listen to us. You may be able to rebound if you stop NOW!

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By: Glenn Duncan http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-2/#comment-85867 Sat, 16 Feb 2013 21:09:56 +0000 http://www.bourbonblog.com/?p=16478#comment-85867 MM has always been a good “woman’s” whisky. Now even more so.

I don’t buy the rational for the change. And now I won’t buy the whisky either.

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By: Louis R. McClain http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85865 Sat, 16 Feb 2013 21:00:35 +0000 http://www.bourbonblog.com/?p=16478#comment-85865 Ay ease and happy with the world. That along with one of my most favorite expressions, “I’LL DRINK TO THAT!”.

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By: john johnson http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85858 Sat, 16 Feb 2013 20:16:51 +0000 http://www.bourbonblog.com/?p=16478#comment-85858 Makers lost some respect by doing this. Supply and demand not cut it down. I like tradition.

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By: Dg Blackburn http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85857 Sat, 16 Feb 2013 20:07:07 +0000 http://www.bourbonblog.com/?p=16478#comment-85857 adding water was not going to make it any better…

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By: Dave Daniels http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85853 Sat, 16 Feb 2013 19:22:28 +0000 http://www.bourbonblog.com/?p=16478#comment-85853 Dear Bill Samuels, Jr,

Come on Bill, who do you think you’re fooling here? I’m not an ignorant twenty-something that would believe ANY of what you’re telling me. I’ve been around for awhile, know about greed, know about why customers form loyalties and know this is all about you making more money. I started drinking Maker’s Mark for several reasons, i.e. the taste, the alcoholic content, the ambiance of the company and the history of the product.

First of all, it’s important for you to understand that your primary focus now and for the past 50 years HAS changed. That’s why you made this poor decision for goodness sake! If you are interested in product quality and consistency, batch-to-batch, year-to-year, with the primary measure of that consistency being the unique Maker’s Mark taste profile, then why did you change it? It is obvious these areas are NOT your real focus now, are they? The decision was based on income and profit.

You keep talking about taste, quality and consistency. How the heck is adding more water to your product going to improve any of these aspects of your bourbon? It’s not. But it will allow you to sell more bourbon at the cost of losing your base clientele who brought you to the level of notoriety you currently enjoy. Your decision to keep prices the same (with a watered-down version of the original), rather than raise prices on the original, may very well increase your low-end customer base, but probably at the cost of your true high-end customer base. So, you really haven’t done yourself any favors other than, perhaps, make your bourbon more accessible as a rail drink. If you, Rob, your structured consumer research (whoever the heck that is!?) and Tasting Panel (whoever the heck they are?!) agree that there is no change in a product that has been changed, you’ve all lost your common sense and taste buds. I guess money can do that, though, eh!?

Well, just like Coke and Nabisco have done in the past with disastrous results, you just keep kidding yourselves that your loyal customers will just fall in line like lemmings and drink your watered-down crap. I won’t, my husband won’t, my son won’t and everyone we’ve introduced to your product soon will not as we intend to market your poor decision with them all, and anyone else who will listen. We do intend, however, to introduce them to other good bourbons that respect their loyal customer base by keeping the product to a high standard and not insulting them with this type of explanation for a monetary-based decision. I won’t have a chance to tell you what the new product tastes like as I have many other GOOD bourbons to choose from and spend my money on.

Sad that your greed has ruined a great distillery and product. Definitely a “race to the bottom” you may very well win. Could be the best tasting rail bourbon served at the bars in the future!

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By: Rusty Ford http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85851 Sat, 16 Feb 2013 19:11:45 +0000 http://www.bourbonblog.com/?p=16478#comment-85851 If the reason for the reduction in proof is indeed to make the supply go further, as suggested by the people at Makers, I honestly don’t mind. If its to pocket more money by diluting the product, that would upset me.

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By: Bill McCauley http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85845 Sat, 16 Feb 2013 18:43:58 +0000 http://www.bourbonblog.com/?p=16478#comment-85845 Just back from Sam’s and purchased 2 1.75L of Makers at full strength. Will not buy lowered proof without lowered price.

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By: Vince Carida http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85843 Sat, 16 Feb 2013 18:32:11 +0000 http://www.bourbonblog.com/?p=16478#comment-85843 I drink my bourbon neat and Makers has always been an approachable bourbon. Not that complex with a short finish. The ABV change will have an effect on my future purchases. I feel they are diluted their brand and I will not be purchasing the lower proof Makers.

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By: Brian Gelfo http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85840 Sat, 16 Feb 2013 18:25:46 +0000 http://www.bourbonblog.com/?p=16478#comment-85840 The overreaction to the change has blown me away. I am one of the few people that had the privilege to do a taste test of the old vs. the new prior to it hitting the shelves privately with Bill and Rob Samuels. In the blind test, I was able to detect a slight, very slight difference in both the nasal burn upon sniffing the bourbon and the throat burn at the finish. In my opinion, this change will actually increase Maker’s popularity in the long run because of a smoother finish. The taste profile was near identical when I drank it neat and indeterminable when on the rocks. I will continue to be a staunch supporter of Maker’s Mark and the people behind it!

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By: Steven Givans http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85839 Sat, 16 Feb 2013 18:25:09 +0000 http://www.bourbonblog.com/?p=16478#comment-85839 The ALC/VOL does not matter to me. I like Maker’s delicious “wheated” recipe and flavor. I will continue to keep a bottle in my cabinet.

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By: Bourbon Bob http://www.bourbonblog.com/blog/2013/02/16/new-makers-mark-bourbon-label-42-abv-84-proof/comment-page-1/#comment-85837 Sat, 16 Feb 2013 18:01:37 +0000 http://www.bourbonblog.com/?p=16478#comment-85837 I quit drinking Jack Daniels when the lowered their proof I will do the same with Makers Mark. Coke tried it and now we have Classic Coke.. Ill wait for Classic Mark

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