New word in the Dictionary folks.. right next to Mudd and Ponzi.. “Maker”

Someone collection theses seldom bottles ?

machaweine@gmx.net

I don’t buy the rational for the change. And now I won’t buy the whisky either.

Come on Bill, who do you think you’re fooling here? I’m not an ignorant twenty-something that would believe ANY of what you’re telling me. I’ve been around for awhile, know about greed, know about why customers form loyalties and know this is all about you making more money. I started drinking Maker’s Mark for several reasons, i.e. the taste, the alcoholic content, the ambiance of the company and the history of the product.

First of all, it’s important for you to understand that your primary focus now and for the past 50 years HAS changed. That’s why you made this poor decision for goodness sake! If you are interested in product quality and consistency, batch-to-batch, year-to-year, with the primary measure of that consistency being the unique Maker’s Mark taste profile, then why did you change it? It is obvious these areas are NOT your real focus now, are they? The decision was based on income and profit.

You keep talking about taste, quality and consistency. How the heck is adding more water to your product going to improve any of these aspects of your bourbon? It’s not. But it will allow you to sell more bourbon at the cost of losing your base clientele who brought you to the level of notoriety you currently enjoy. Your decision to keep prices the same (with a watered-down version of the original), rather than raise prices on the original, may very well increase your low-end customer base, but probably at the cost of your true high-end customer base. So, you really haven’t done yourself any favors other than, perhaps, make your bourbon more accessible as a rail drink. If you, Rob, your structured consumer research (whoever the heck that is!?) and Tasting Panel (whoever the heck they are?!) agree that there is no change in a product that has been changed, you’ve all lost your common sense and taste buds. I guess money can do that, though, eh!?

Well, just like Coke and Nabisco have done in the past with disastrous results, you just keep kidding yourselves that your loyal customers will just fall in line like lemmings and drink your watered-down crap. I won’t, my husband won’t, my son won’t and everyone we’ve introduced to your product soon will not as we intend to market your poor decision with them all, and anyone else who will listen. We do intend, however, to introduce them to other good bourbons that respect their loyal customer base by keeping the product to a high standard and not insulting them with this type of explanation for a monetary-based decision. I won’t have a chance to tell you what the new product tastes like as I have many other GOOD bourbons to choose from and spend my money on.

Sad that your greed has ruined a great distillery and product. Definitely a “race to the bottom” you may very well win. Could be the best tasting rail bourbon served at the bars in the future!