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Brugal Rum Bus

BourbonBlog.com could be likened to a bus taking visitors across the world to new flavors in field trip of whiskey and spirits.

We aim be the first to embark on these journeys and share them together with you.

At Tales of the Cocktail 2012, our adventure comes to life with Brugal Rum and their Extra Dry Rum Bus.  traveling  to three of the best cocktail bars in New Orleans including Tamarind, Bellocq, and Cure.

Brugal created this branded bus to chauffeur rum fans while entertaining and educations them with cocktails on board and a safe, engaging immersion in the world of Brugal Extra Dry Rum.

Brugal Rum recently released  Brugal Extra Dry Rum to change the way consumers and mixologists approach rum.

While it is clear in color, the rum has actually been aged 2 to 5 years then triple filtered to remove the color and the heavy alcohols that lend to sweeter profiles. The result is a a dry and clean spirit with more flavor and versatility, yet

Gustavo Ortega Zeller Brugal Rum

Gustavo Ortega Zeller (5th generation Rum Master of the Brugal Family on far right) toasts with guests at Tales of the Cocktail riding Brugal Rum’s Refreshingly Dry Rum Bus

Perfect on the rocks and also a unique mixes for better, more balanced cocktails.

Vodka and clear spirits drinkers seem to be part of the target market for this new rum.  As whiskey lovers, we  love the one-a-kind qualities that it demonstrates.

The video segment above showcases how mixologists can use the balanced, dry flavor to create some splendid cocktails!
Try the Brugal cocktails below…

 

 

 

Brugal Dehumidifier

2 oz Brugal Extra Dry Rum
1/2 oz. fresh lemon juice
1 teaspoon superfine sugar
3 dashes Angostura bitters
5 mint leaves
Club soda

Directions: Combine all ingredients except bitters and club soda, and shake  with ice. Pour into a collins glass, top with club soda and float 3 dashes  of bitters. Garnish with a mint sprig.

 

Brugal Dry Mojito

Mojito Cocktail1 oz. Brugal Extra Dry Rum
12 fresh mint leaves
1/2 lime, quartered
Club soda
1 teaspoon superfine sugar

Directions: Crush/muddle mint leaves, lime quarters and sugar in a tall glass.
Add Brugal Extra Dry Rum and fill glass with ice. Top with club soda, and stir
well. Garnish with a lime wedge and fresh mint sprig

 

 

Brugal Extra Dry Rum

 

Guests aboard the Brugal Extra Dry Rum Bus leave their signature on real Brugal casks which decorate the bus at Tales of the Cocktail 2012

Guests aboard the Brugal Extra Dry Rum Bus leave their signature on real Brugal casks which decorate the bus at Tales of the Cocktail 2012

Gustavo Ortega Zeller  - 5th generation Rum Master of the Brugal family  and Juan Campos -  Brugal Brand Development Manager

BourbonBlog.com’s Tom Fischer interviews Gustavo Ortega Zeller – 5th generation Rum Master of the Brugal family (right) and Juan Campos – Brugal Brand Development Manager (left)


Video segment shot and edited by Hancock Walker.

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