Should it be a Heineken or would you have picked another beer for Bond? We wamt to know.
According to TMZ, Daniel Craig appearing as James Bond will drink Heineken instead of his trademark vodka-martini. This decision for production placement netted the film for a reported $45 million.
As James Bond films have always been a friend to product placement, Absolut, Stolichnaya and Finlandia have been seen as featured vodkas in the past. Bond has occasionally drank bourbon as well.
In “Goldfinger,” Bond drinks a mint julep at Auric Goldfinger’s Kentucky stud farm. In the film “GoldenEye,” Bond suggests cognac when offered a drink by M, who gives him bourbon instead.
Daniel Craig, recently told MovieFone that product placement is part of the Hollywood process stating, “We have relationships with a number of companies. The simple fact is that, without them, we couldn’t do it.”
George Lazenby, who starred as 007 in the 1969 “On Her Majesty’s Secret Service,” isn’t happy with this news. Lazenby told TMZ that cutting the martini in favor of a Heineken breaks a sacred tradition — and to add insult to injury, “It’s not the best beer out there, either.” He says, “it’s sad filmmakers will always “go where the money is.”
No matter what side you’re on, the good news for us is that Bond has always enjoyed drinking. The famous Vesper cocktail was invented in Casino Royale, which you can learn to make here in both the original and revised expressions.
Watch the trailer for “Skyfall” below, which will hit theaters in the U.S.A. on Nov. 9, 2012 and in the UK on October 26, 2012.
Photos courtesy United Artists Corporation, Columbia Pictures