Brown-Forman tells BourbonBlog.com that beginning in January 2011, the Early Times brand is returning to its roots as a Bourbon. The new brand, called Early Times 354 Bourbon (354 for the original permit number for the distillery) will be bottled at 80 proof. After an absence in the US market of nearly 30 years, Early Times 354 Bourbon joins Early Times Kentucky Whisky in an expansion of the presence of the famous Early Times brand at retail. It will sell for $15.99. Bottles will start hitting shelves in late January.
Check back in on BourbonBlog.com for more news and a Early Times 354 Bourbon review!