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Evan Williams Cherry Reserve Bourbon. Cherry flavored BourbonHeaven Hill Distilleries, Inc. tells BourbonBlog.com that they will release Evan Williams Cherry Reserve Kentucky Liqueur, a new product that marries extra-aged Evan Williams Bourbon with natural cherry flavor. Bottled at 70 proof and available in both a 750ml and 50ml size, Evan Williams Cherry Reserve will be shipping to select markets across the country in September at a suggested retail price of $14.99 for the 750ml bottle.

The launch of Evan Williams Cherry Reserve follows closely on the heels of the hugely successful introduction of Evan Williams Honey Reserve, which launched in the Fall of 2009. Since that time, it has had both great sales success and critical acclaim, including winning a Silver Medal at the most recent San Francisco World Spirits Competition. Both the Evan Williams Cherry and Honey Reserves take advantage of established trends in the distilled spirits industry in general and the American straight whiskey category in particular. Among these is the ongoing success of flavored spirits, whose growth is more than double that of unflavored spirits; as well as the continued popularity of Bourbon, especially Evan Williams, which showed double digit sales percentage increases in both 2008 and 2009. Heaven Hill fully anticipates that infusing Evan Williams extra-aged Bourbon, the second largest selling Bourbon brand in the United States and the world and a “Best Buy Whiskey of the Year” winner, with natural cherry will yield similar success as that achieved with Evan Williams Honey Reserve.

Like the Honey Reserve, Evan Williams Cherry Reserve is packaged in the highly-recognizable square Evan Williams bottle, with a clear label carrying the Evan Williams logo and a stylized rendition of cherries. With a black and red capsule closure, the packaging draws on the equity of the Evan Williams brand franchise, but with a contemporary flair. Bottled at an approachable 70 proof, and infused with natural cherry taste that complements its sweet, easy-to-drink Bourbon flavor, Evan Williams Cherry Reserve lives up to its tagline of “Smooth Bourbon. Cherry Zing.”

“We have seen remarkable success with Evan Williams Black Label and now Evan Williams Honey Reserve,” Heaven Hill brand manager Susan Wahl tells BourbonBlog.com. “Given the strength of the Evan Williams brand franchise and the proven success of the flavored Bourbon sub-category, we believe it is the perfect time in which to launch Evan Williams Cherry Reserve. And with a very approachable price point and a full range of retail and on-premise marketing materials available, we are expecting our customers to do some real ‘cherry picking’!”

To help merchandise the brand, Evan Williams Cherry Reserve is supported by an array of retail promotional materials—including a permanent wire rack and header card, shelf talkers, case cards, cold box clings and a 50ml counter unit—allowing off-premise operators to create impactful displays that will capture consumer attention. In order to generate sampling in bars and restaurants, on-premise POS including T-shirts and shot glasses will also be made available. A targeted trade advertising schedule will also help create awareness among the key retail and on-premise audiences. All materials utilize striking visuals and the “Smooth Bourbon. Cherry Zing.” positioning, rendered in red and black graphics. Support materials also emphasize that Evan Williams Cherry Reserve can be consumed as a shot or in a variety of delicious simple cocktails such as the Cherry Breeze, Cherry Twist Margarita and Cherry Cola.

Founded in 1934, Bardstown, KY-based Heaven Hill Distilleries, Inc. is the nation’s largest independent, family-owned and operated spirits producer and marketer and the world’s second-largest holder of Kentucky Bourbon. Heaven Hill’s diversified portfolio of brands includes The Christian Brothers Brandies; Evan Williams and Elijah Craig Kentucky Straight Bourbon Whiskeys; Burnett’s Vodkas and Gin; Hpnotiq Liqueur; PAMA Pomegranate Liqueur; Lunazul and Two Fingers Tequilas, and Dubonnet Aperitif.

5 Responses to “Evan Williams Cherry Reserve Flavored Bourbon Coming in September”

  1. Darrion

    If you like Evan Williams, and you don’t like Jim Beam, DO NOT buy Evan Williams Cherry Reserve. It has the thickness and syrupyness of Jim Beam. I like Jack Daniels, so I like Evan Williams because of the price. I do not like Jim Beam, Jim Beam is thick and sweet like syrup and Cherry Reserve is similar, just with a cherry flavor. Stick with regular Evan Williams, or Jack Daniels.

  2. jobs in graphic design

    I really don’t agree with this particular post. Nevertheless, I had looked in Yahoo and I have found out you are right and I had been thinking in the wrong way. Continue writing top quality material such as this.

  3. Trina St.Clair

    Evan Williams Cherry Reserve is superb! I mixed it with Pepsi over the rocks and it tasted like a wild cherry pepsi! It’s dangerous, because it doesnt taste like alcohol at all!!! Great Product!

  4. Bev

    I love the Evan Williams Cherry Reserve especially mixed with cherry juice.
    I’m just a little irritated that the last two bottles
    I bought (second one was yesterday 7/6) has a $5.00 rebate on in BUT the
    rebate expired in May! What’s up with that? Stores fault or the distributor?

  5. Dan Kile

    I love your poduct, But I’am looking for T-Shirts and glasses and other stuff to buy with your name. Please help with this.

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