BourbonBlog.com congratulates The Kentucky Distillers’ Association for capturing five first-place awards, and one honorable mention, during a gala Tuesday night in Louisville to honor the state’s best tourism campaigns in 2009!
“The Kentucky Tourism Council presented its Traverse Awards for excellence in tourism marketing at the Kentucky Tourism Industry Annual Conference. KDA was only one of two organizations to receive five first-place awards,” KDA President Eric Gregory tells BourbonBlog.com.
“These are exciting times in our signature Bourbon industry, with the skyrocketing growth of the Kentucky Bourbon Trail and increasing popularity of our historic craft and brands around the world,” continues Gregory.
The awards were:
* First place, Kentucky Bourbon Trail® marketing campaign
* First place, Kentucky Bourbon Trail rack brochure (designed by The Vimarc Group)
* First place, social media (designed by KDA and The Vimarc Group)
* First place, Kentucky Bourbon Trail press kit (designed by Preston-Osborne and KDA)
* First place, specialty item (oak business cards designed by KDA)
* Honorable mention, Kentucky Bourbon Trail map (designed by The Vimarc Group)
A panel of marketing, public relations and tourism experts from outside Kentucky judged 211 entries in 20 categories on the basis of concept, creativity, design and how well it relates to its audience. KTC has given Traverse Awards since 1986.
The KDA, organized in 1880, represents the state’s distillers that produce 95 percent of the world’s bourbon: Beam Global Spirits & Wine (Jim Beam and Maker’s Mark), Brown-Forman, Diageo North America, Four Roses, Heaven Hill, Sazerac/Buffalo Trace and Wild Turkey.
Watch related videos and stories where BourbonBlog.com joined the Kentucky Distillers’ Association in Washington, D.C. for the Bluegrass Inaugural Ball on this link. And where we joined the Kentucky Distillers’ Association to fight the new alcohol tax on this link.
The Kentucky Bourbon Trail® features eight legendary distilleries, each offering a unique and educational experience on the art and craft of bourbon-making: Buffalo Trace, Four Roses, Heaven Hill, Jim Beam, Maker’s Mark, Tom Moore, Wild Turkey and Woodford Reserve.