Woodford Reserve bourbon and Esquire magazine have teamed up to give bartenders and people across the country the chance to become the master of the Manhattan by submitting their recipes on www.wellcraftedmanhattan.com. Tonight at 21c Museum Hotel in Louisville, the Manhattan Experience discovered the best Manhattan in Kentucky by voting Jeromy Edwards (in photo below) of Back Stage at Theater Square Marketplace top winner with his Cider Manhattan, for recipe click here.
Five Kentucky bartenders were selected from recipes submitted online to showcase their own well-crafted Manhattan cocktails during The Manhattan Experience. The bartenders’ creations were judged by a panel of experts at the event.
Now through November 30, eligible consumers are also encouraged to submit their own recipe online and learn more at www.wellcraftedmanhattan.com. Entries will be judged in the categories of Name, Creativity and Originality, and recipes must include Woodford Reserve bourbon as the primary ingredient. One grand prize winner will receive a trip for two to Manhattan, while second and third place winners will receive prizes from Woodford Reserve and Esquire. Winners will be notified on or about December 21.
In addition to the online contest, Woodford Reserve and Esquire will host a series of bartender exhibition events in select U.S. markets in September and October. Bartenders will showcase their own well-crafted Manhattan cocktails during The Manhattan Experience events, and in eligible markets, the bartenders’ creations will be judged by a panel of experts. The regional winners will showcase their Manhattans during an event at the exclusive Esquire Soho Penthouse in Manhattan on November 9, 2009.
“Woodford Reserve is a hand-crafted bourbon with exceptional smoothness and is the cornerstone of a well-balanced Manhattan cocktail,” said Laura Petry, Woodford Reserve brand manager.